Ocado praises ‘effective marketing’ for driving customer growth
Amrit VirdiOcado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year”.
Slowing down and saying no: Marketing leaders on the reality of burnout
Amrit VirdiMarketers discuss how teams, individuals and leaders can tackle burnout in the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown.
Macmillan’s first chief engagement officer on driving income and impact
Amrit VirdiIn her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.
‘Investing in the next generation’: NatWest’s CMO on reaching a ‘critical audience’
Amrit VirdiNatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with a social-first approach.
MoneySuperMarket doubles down on loyalty as PPC costs stack up
Amrit VirdiThe group wants to focus on customer retention via its SuperSaveClub membership rather than investing in pay-per-click and third-party media.
‘The heart of our DNA is price’: Asda on humour, value and the return of Rollback
Amrit VirdiFresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in the country”.
Trust, chemistry and AI: Marketing leaders on their top priorities for 2025
Amrit VirdiTop marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.
How one brand is looking to bring ‘trust and authenticity’ to social commerce
Amrit VirdiNot On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.
HMV on how consistency and community is fuelling its turnaround
Amrit VirdiSix years after being saved from administration, HMV has deepened its community connections and prioritised in-store experiences as its turnaround continues.
How F1 is breaking conventions and uniting audiences by embracing social media
Amrit VirdiAs Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an inclusive and accessible community giving fans “a look behind the curtain”.
Sainsbury’s expands CMO role to oversee data and sustainability
Amrit VirdiSainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
Amrit VirdiThe charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for better support.
Tesco drops ‘Food Love Stories’ after seven years
Amrit VirdiThe supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect with consumers about food on an emotional level.
HMV restructures amid departure of marketing director
Amrit VirdiThe company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial director.
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
Amrit VirdiAs well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.