Lidl to scrap kid-friendly packaging on its ‘least healthy’ products
Amrit VirdiPackaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six months.
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as influencers
Amrit VirdiBy utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Ocado hails ‘improved’ marketing efficiency amid record Christmas
Amrit VirdiThe online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers.
Boots sees solid growth as customers benefit from ‘strategic focus on value’
Amrit VirdiA strong Black Friday and a focus on expanding beauty and loyalty has led to year on year growth for Boots.
Strong Christmas and ‘targeted investments’ factor into Sainsbury’s growth
Amrit VirdiSainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.
M&S ‘out to break records’ after festive success
Amrit VirdiBoosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for “everyday shopping”.
‘The idea is to elevate’: Revolut on why it’s no longer a challenger brand
Amrit VirdiThe fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.
‘Intense discounts’ fuel record £14.6bn festive grocery sales
Amrit VirdiMore than a quarter of all FMCG sales were purchased on promotion over Christmas, as the UK grocery sector hit its highest level of promotions for three years.
Tesco outperforms festive market as Sainsbury’s hits six-year high
Amrit VirdiGrocery sales surpassed £13bn in December for the first time, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its largest share since 2019.
Aldi enjoys record Christmas as premium own-label sales soar
Amrit VirdiAldi pledges to maintain “price gap” setting it apart from “traditional full-price supermarkets” after generating £1.6bn Christmas turnover.
Teenage Cancer Trust on partnerships, influencers and ‘thinking differently’
Amrit VirdiThe Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience, focusing its messaging around why it exists.
Hugo Boss appoints ex-Ikea CMO to lead global marketing
Amrit VirdiFormer Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s “customer-centric” approach.
Ocado mockumentary ad looks to cut through price cut push
Amrit VirdiOcado extends social-first creative with mockumentary-style campaign centred on customer comments.
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.