‘Saying less is the magic sauce’: Monzo on switching to a ‘pulsing’ brand strategy
Monzo’s strategy for 2025 includes making data engaging, reversing consideration decline in the banking sector and “making money work for everyone”.
We all feel the financial crunch when it gets to the end of January and payday still seems far away. So, it makes sense banks are making finance and savings easier to understand through gamification and challenges.
Monzo grabbed headlines with its 1p challenge and ‘Year in Monzo’ wrap-up this month, which sought to make saving and financial decisions accessible through humour and realistic goals.
“We’re leaning into the reality of what consumers are facing every day and we’re not shying away from difficult conversations,” says vice-president of marketing, AJ Coyne, on Monzo’s mission to “make money work for everyone”.
