‘Time to evolve’: Metro Bank repositions with focus on ‘relationship banking’
As Metro Bank gets ready to celebrate its 15th anniversary it is repositioning with what top marketer Danielle Lee describes as a “strong, confident, bold statement of exactly who we are and what we do”.
Metro Bank has refreshed its brand and unveiled a new positioning under the title ‘This is Relationship Banking’, as it looks to “accelerate growth”.
As the bank gets ready to celebrate its 15th birthday later this year, director of brand and marketing, Danielle Lee, tells Marketing Week it was “time for the brand to evolve”.
“As a bank, we’ve always stood for putting customers first, and relationship banking has always been a part of what we’ve done. It’s a big part of our customer experience, but we felt there was a way we could really amplify that,” she explains.
