‘Relevant, precise and timely’: Boots on value, growth and ‘greater personalisation’
Sewing the seeds with its Christmas campaign, Boots is targeting ‘deal-savvy’ shoppers in 2025 by leaning into personalisation.
For any brand, maintaining a perception of being ‘good value for money’ can be tricky, especially in the current financial climate.
On a mission to promote its value, Boots’ new ‘Savvy Savers’ campaign is designed to show the ways customers can enjoy both value and quality, with a film depicting happy customers showing off their savings in a ‘Snap Your Savings’ photobooth.
Letting customers know “if you’re looking for great deals and great value for money, come to Boots” is at the heart of the latest campaign, explains CMO Pete Markey.
