‘Great opportunities ahead’: M&S on why its festive ad reflects ongoing ‘transformation’
Amrit VirdiThree years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its style perceptions.
‘There’s no excuse for sloppy marketing’: Boots on making its Christmas campaign more ‘personal’
Amrit VirdiBoots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.
Asos keeps faith in ‘marketing transformation’ amid falling sales
Amrit VirdiAsos claims to have removed inefficient spend from its paid search, social and affiliate channels, leading to an increase in media return on ad spend.
Morrisons sticks with ‘iconic’ singing oven gloves for festive campaign
Amrit VirdiAiming to help festive hosts across the country, Morrisons has stuck with its tried and tested oven gloves for Christmas 2024.
‘Moving on without moving off’: Dawn French returns to celebrate Christmas with M&S Food
Amrit VirdiConsistency, product, and a broad media mix all play a key role in M&S Food’s festive ad this year.
Aldi brings back Kevin the Carrot for ninth festive outing
Amrit VirdiKevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has previously scored impressively in the fiercely contested Christmas effectiveness rankings.
John Lewis focuses on gifting for second episode of ‘golden quarter’ ad series
Amrit VirdiThe product-focused ad looks to reinforce value perceptions, highlighting key gifts to buy over the Black Friday trading period.
Beyond TikTok: Brands on how to capitalise after going viral
Amrit VirdiLittle Moons, Duolingo and Elf discuss life after TikTok virality, maintaining momentum and avoiding “audience fatigue”.
‘If co-creation dies, nobody wins’: Why transparency is vital in brand-creator relationships
Amrit VirdiAre harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help brands build closer relationships?
‘We don’t have any competition’: Revolut on why it doesn’t ‘benchmark’ itself against other brands
Amrit VirdiRevolut is shifting its marketing strategy to be more customer-focused, using partnerships and events to further its global growth.
John Lewis commits £800m to boost in-store customer experience
Amrit VirdiJohn Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores – as executive director declares the “buzz” is back.
‘Clearer in our identity’: H&M on the ‘reignition’ of its marketing activity
Amrit VirdiAfter a challenging few quarters, H&M is stepping up marketing efforts to drive sales in the short and long term.
Canva on being ‘ready’ to launch its first UK brand campaign
Amrit VirdiCanva has been used globally for a decade, but the brand is learning from its peers and increasing its B2B presence through its first UK brand campaign.
‘A big moment’: Poundland extends digital transformation with rewards app launch
Amrit VirdiPoundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.
‘Our goal is to not exist’: Anti-poverty charity Trussell on revamping its marketing
Amrit VirdiRebranding for the first time in two decades, Trussell tapped into rich research and diagnosis to help engage people in need of support.