‘We’re not losing customers’: Primark affirms ‘belief’ in digital amid UK sales slip
Owner Associated British Foods “remains confident in the Primark proposition” despite falling sales.
Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales.
In a trading update for the 16 weeks to 4 January 2025, Primark’s owner Associated British Foods (ABF) posted retail revenues in the quarter of £3.362m, with total group revenues standing at £6.732m.
Overall, Primark’s total like-for-like sales declined by 1.9%, due to lower sales in the UK and Ireland. Accounting for 45% of group sales, UK and Ireland sales fell 4% and were down 6% on a like-for-like basis.
