‘We could all be a lot braver’: Octopus Money on disrupting a ‘very tired market’
Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” of money.
Octopus Energy is a name that’s familiar with households across the country. But sister brand Octopus Money is on track to help just as many households with their financial planning.
Launched in 2023, Octopus Money builds upon the Octopus Group’s legacy, which began 20 years ago as a financial services business. Chief customer officer Brian Bené comes from an agency background working with fashion and lifestyle brands, and was attracted to the brand by its “customer-first mission” to disrupt a “very tired market” by improving outcomes for customers and improving trust.
The company offers a financial coaching service to people of all ages, the goal being to make financial planning accessible to everyone. Yet to fully launch its direct-to-consumer operation, Octopus Money acquires the majority of its partners through partnerships with workplaces, which Bené sees as an amazing place to engage people in conversations about their money.
