More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to rethink the briefing process.
Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.
The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.
Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for people’s favourite festive ad.
Nike’s new CEO has committed to “increased investment in our brand” as it shifts its strategy against a backdrop of falling revenue.
The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.
The ASA has ruled against a LinkedIn post deemed to have given the impression renewable energy formed a “significant proportion” of Lloyds’ investments.
Measuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a brand building channel?
Just because you own a phone doesn’t mean you know how to be a creator or how regulation works, say the ASA and the Influencer Marketing Trade Body.
With brands predicted to have spent £870m on influencer tie-ups in 2024 alone, accurately measuring their impact will become even more important in 2025.
Currys claims to have “dramatically improved the level of intelligence” it brings to its marketing investments, after ramping up focus on PPC.
Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to grow next year.
Advocating the need to “fight for your project” when it comes to social, NYX’s comms director discusses the value of choosing influencers “wisely”.
Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is on a mission to bring its “motivations-led” mantra to social media.
M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation project that led to the retailer being named Marketing Week’s Brand of the Year.