John Lewis boss: Relaunch of Never Knowingly Undersold was ‘catalyst’ for turnaround
The relaunch of Never Knowingly Undersold contributed to a six-point increase in the brand’s Net Promoter Score and better value for money perceptions, the business says, as it reports strong profits.
By Molly Innes
John Lewis’s relaunch of its ‘Never Knowingly Undersold’ brand platform in September was the “catalyst” for the retailer’s turnaround in the second half of 2024, claimed executive director Peter Ruis on an investor call today (13 March).
The brand recorded incremental revenue of around £112m “through higher volume and increased traffic”, he said, alongside an additional 100,000 unpaid web visits per week through SEO direct traffic.
