To address its “frequency challenge” LNER built a machine learning model to define “high-propensity” customers to target with email campaigns, resulting in higher conversion and less waste.
Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year”.
While 100% of marketers claim to be personalising their marketing materials, 88% admit personalisation can feel intrusive, according to new DMA research.
New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ever more pressing issues.
By holding true to its brand purpose, the broadcaster connected millions of people to a vital story and pressured the government to act.
The Stella Artois owner sees its marketing spend working “much harder” after deciding to focus investment on its “megabrands”.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns for 2025 with a stellar panel of senior marketers lined up to determine the winners.
Tesla’s brand health rating fell to -13.1 in February, versus a score of -2.3 a year prior, according to YouGov BrandIndex data.
Marketers discuss how teams, individuals and leaders can tackle burnout in the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Politics is becoming increasingly divisive – and marketers need to prepare and adapt for an uncertain future. Doing nothing will only leave your brand in a difficult position.
Pizza and snack brand Crosta Mollica has fully refreshed its brand, with the goal of being known for its quality and authenticity, as well as recognised for its striped packaging.
Upskilling their marketing abilities is a top priority for brands this year, according to Small Business Britain. But how do they go about it?
Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things better” mantra, will be replaced by CFO Fernando Fernandez in a few days.
All too often brands put the emphasis on data and technology instead of coming up with solid creative ideas.