Domino’s CEO: Loyalty scheme ‘widens the moat’ on the brand
The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.
Domino’s identifies marketing as ‘core pillar of competitive advantage’ in updated growth plan
Niamh CarrollThe pizza chain has set out a plan to drive “long-term, sustainable growth”, of which marketing investment was identified as a crucial driver.
Domino’s UK CEO mulls acquiring second brand to drive growth
Niamh CarrollCEO Andrew Rennie has suggested the company may look to utilise its capabilities, expertise and franchisees more effectively by acquiring another brand in the UK.
Domino’s prepares for launch of loyalty scheme in the UK
Niamh CarrollDomino’s will roll out a loyalty scheme in the UK next year but CEO Andrew Rennie was keen to stress that it is not a silver bullet solution to driving purchase frequency for the brand.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?