The Week in Tech: Anthropic’s ‘hybrid’ AI reasoning and metaverse struggles
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Sound the AI chatbot klaxon! Batten down the hatches! Another big fish has appeared on the radar with the promise to rock the boat and change everything we know about our AI future, as well as the future’s future!
Ahem. Sorry about that. It can be easy to slip into hyperbole when the newest AI product launches and in the few weeks this column has been away we’ve seen new features and launches from OpenAI, Google’s Gemini and even Elon Musk’s Grok model has been radically overhauled.
This week it is the turn of plucky upstart Anthropic (as plucky as any company can be with around $8bn [£6.3bn] of investment from Amazon) to showcase its newest Claude model.
