‘There’s always money for a good idea’: O2 on why its AI granny ‘reinforces’ its customer values
O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.
It would be fair to say that of all the uses for AI we’ve heard over the last 12 months, creating an AI granny to tackle scam callers is one of the more novel.
But that’s exactly what O2 has done with Daisy, backed by a PR campaign with Love Island’s Amy Hart intended to help boost awareness of the mobile network’s scam protection offerings and ramp up its customer centricity.
For Virgin Media O2’s marketing director Simon Valcarcel, the campaign came about because of the marketing team’s focus on solving “problems” with the right tools.
“The problems don’t really change, the tools change as they develop over the years,” he explains.
