The Week in Tech: OpenAI hires its first CMO and brand ambassadors
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
OpenAI hired its first CMO this week, as the upstart tech giant made clear its plans to be a chief contender in the generative AI space.
Kate Rouch has joined the business after spending three years leading the marketing function at crypto company Coinbase. Prior to that she spent 11 years at Meta leading the global brand and product marketing teams across Facebook, Instagram and WhatsApp. Rouch has experience of being the first CMO at a business given that was the situation she walked into at Coinbase.
