‘It will democratise creativity’: One global B2B CMO on how AI is ‘transforming’ its marketing
Infosys has been hard at work embedding AI into the marketing function – and is already seeing the benefits in efficiency, experience and effectiveness.
Marketers across the world are looking at how best to embed generative AI technologies at the heart of their business. It’s no small undertaking – so imagine how important it is to get right for those who are selling AI solutions to other businesses.
This is the challenge Sumit Virmani has been reckoning with for the better part of two years. As the global CMO for multinational tech firm Infosys – which commands a brand value of $24.68bn (£19.55bn) according to Kantar’s BrandZ tracking – he has been at the forefront of setting up the business to be ready for an AI future.
“We really believe that AI is not an incremental shift for the business or for marketing. It is a transformational one,” Virmani tells Marketing Week.
