Corona on creating a ‘physical manifestation’ of its brand purpose
Niamh CarrollCorona Island, a private destination off the coast of Colombia, is now available for visitors to book, bringing to life the beer brand’s “natural” ethos.
‘Outthink rather than outspend’: How marketers are dealing with the challenge of more with less
Josh StephensonWith the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while protecting the quality of their work?
The Marketing Week Podcast: Marketing’s pay gap problem and recruitment challenges
Molly InnesExclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for many marketers.
Marketoonist on navigating uncertainty
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Worthy of the daylight’: How kebab brand GDK is tackling ‘deep-seated’ notions about its category
Niamh CarrollGDK (formerly known as German Doner Kebab) is tackling notions that kebabs are only a night-time food head on.
In-person work, influencer briefs, ethical purchase decisions: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Have your say on The Language of Effectiveness 2025
Marketing Week ReportersAnswer our survey to help set the agenda on marketing effectiveness, and earn a chance to win a £50 Amazon voucher.
How to fly out of the Bermuda triangle of marketing measurement
Grace KiteEconometrics, experimentation and attribution have been described as the ‘golden trinity’ of measuring effectiveness but there is a far better framework that brands should consider.
‘Hard-nosed business proposal’: How Simplyhealth secured investment for brand building
Jasper BaumannSimplyhealth is on a mission to democratise private healthcare and raise awareness, as it repositions marketing as an “engine for growth” within the business.
Progress stalls on closing marketing’s socio-economic pay gap
Charlotte RogersMarketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in 2024.
‘Memorable and catchy’: Dreams swaps Gillian Anderson for talking mattresses to ‘stand out’
Amrit VirdiBrand characters, expertise, and an emphasis on physical retail are what Dreams CMO Jo Martin sees as essential to make the brand stand out.
Disappearing CMOs and trust in influencers: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of senior marketers leaving and not being replaced to Unilever’s new CEO looking to build trust through influencer marketing, it’s been a busy week. Here is my take.
How Colgate-Palmolive better aligned retail media with brand
Grace GollaschColgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and allocating seperate budgets despite being on a “relatively new” journey.
‘In rude health’: Why Sky Sports is courting Gen Z with its Miami Open audio campaign
Molly InnesSky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave Stratton.
‘Everyone wants a piece of the chicken category’: KFC on leveraging its distinctiveness to win
Niamh CarrollIn a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the brand up and out”.