Disappearing CMOs and trust in influencers: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of senior marketers leaving and not being replaced to Unilever’s new CEO looking to build trust through influencer marketing, it’s been a busy week. Here is my take.
Clipped wings
Where have all the CMOs gone? Nearly a quarter of marketers have seen the CMO or other senior marketing roles vanish from their business, according to our latest Career & Salary Survey data. That’s a huge number of senior leaders leaving and not being replaced.
There is no one reason behind this culling of senior marketers, but sadly when times are tough, marketing is often seen as an expense businesses can cut, with the emphasis shifting to short-term wins over longer-term plays that take time and investment – as misguided as that may be.
