Abrdn backtracks on controversial rebrand
Amrit VirdiKeen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness” being driven by marketing.
‘Suboptimal process’: Only a third of agencies believe they receive constructive feedback, study finds
Grace GollaschWhile around half (52%) of marketers believe they give clear and constructive feedback, less than a third (30%) of agencies agree, according to a new report.
‘Bridging the gap between inspiration and reality’: Primark and Pinterest on their ‘unexpected’ partnership
Amrit VirdiPrimark is bringing its home collection to life online through a unique, “customer first” collaboration with Pinterest, which sees the partnership as a chance to expand onto the high street.
Marketoonist on loyalty programmes
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
AI transparency, ecommerce tactics, digital advertising: 5 interesting stats to start the week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Intrepid Travel names first CMO to help drive global growth ambitions
Jasper BaumannHazel McGuire has been promoted to oversee the global departments of brand and PR, with the addition of communications, customer and experiences.
Amazon must resist the temptation to bleed James Bond dry
Mark RitsonThe 007 brand will suffer if Amazon emulates Star Wars with spin-off movies and series. But it can license endless products if they’re far away from screens.
Are recruitment processes damaging marketers’ mental health?
Molly InnesThe hiring process can be brutal, with drawn out processes, ghosting and a supply and demand issue – all of which is impacting marketers’ mental health.
The Marketing Week Podcast: Does marketing have an early talent problem?
Molly InnesIn this episode, we’re tackling the industry’s early talent issue and highlighting the importance of opening up marketing.
How marketing powered Nintendo UK from 5% to 80% market share in just one year
Josh StephensonIn the mid-noughties, Nintendo was struggling against its competition, but with the launch of the Nintendo DS and Nintendo Wii it opened up new markets, targeted a new audience and changed the industry forever.
Tesla’s decline and marketing’s influence: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Tesla’s declining brand health to the fact most marketers say their influence is growing, it’s been a busy week. Here is my take.
The Marketing Society’s ‘Sprintathon’ celebrates 10 years with £1m target in sight
Jasper BaumannThis year’s Sprintathon charity event will take total fundraising above the £1m mark.
‘Voice of optimism’: Marketers on embracing the ‘art of the possible’
Ian BurrellAs businesses fight for growth in an uncertain world, the natural optimism, curiosity and human understanding possessed by marketers should be in high demand.
Sky revives its sustainable ad fund with three new categories
Grace GollaschSky Media’s Sky Zero Footprint Fund will award £2m in advertising support to brands, charities and organisations helping to move environmental action up the agenda.
Asos top marketer to depart amid restructure
Amrit VirdiThe retailer is combining its customer and commercial, and brand and creative teams, as part of its mission to drive growth.