‘In rude health’: Why Sky Sports is courting Gen Z with its Miami Open audio campaign
Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave Stratton.
By Molly Innes
The intersection of fashion, entertainment and sport is more pronounced than ever before – something marketing teams can take advantage of in order to appeal to a broader audience.
Sky Sports is one such brand ramping up its focus on appealing to a younger, Gen Z audience with the launch of its unconventional audio ad for this year’s Miami Open tennis tournament.
