Teams in turmoil: Marketers on the ups and downs of restructures
Matthew ValentineWith the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies?
McDonald’s replaces Starbucks as the ‘most valuable’ restaurant brand
Niamh CarrollMcDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers from “growing misalignment” with customers.
Demand up for AI and growth skills in marketing, study finds
Molly InnesAI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK marketers, says LinkedIn.
SunLife on putting ‘everyday confidence’ at the heart of its brand modernisation
Amrit VirdiThe financial services firm wants to “empower” its audience by rejecting the “formulaic” approach brands often adopt when speaking to over 50s.
Confidence in longevity of CMO role up from 2020, study finds
Molly InnesJust 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.
Nearly half of UK ‘concerned’ about women’s portrayal in ads
Grace GollaschOver half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new research from the ASA.
Nurofen on ‘redefining’ its role as a category leader
Niamh CarrollNurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s experiences around pain.
The Week in Tech: Samsung in ‘do or die’ situation and Google’s record acquisition
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Provocative and fun’: Renault on EVs, education and defining its brand
Jasper BaumannUK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about the benefits of electric vehicles.
Has Monzo’s brand marketing push paid off?
Grace GollaschHas Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and consideration?
Marketing team restructures at three-year high
Charlotte RogersOver half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.
Motorway revamps brand in response to online car market evolving
Jasper BaumannMotorway has unveiled a new campaign and positioning as it looks to communicate how “effortless” it is to sell a car online.
WFA names David Wheldon president for second time
Grace GollaschWheldon replaces Mastercard’s chief marketing and communications officer Raja Rajamannar.
Why charities shouldn’t underestimate the power of a rebrand
Amrit VirdiWith donations stabilising rather than increasing, charities are tapping into the power of the rebrand to modernise and stay relevant.
‘Who’s in the room?’: Urgency needed to fix marketing’s socio-economic pay gap
Charlotte RogersWhile there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of socio-economic diversity.