According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative AI and 58% are expecting to pay less for their agencies where AI is deployed.
As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, marketers are urged to take a “holistic content strategy” approach.
As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in positioning the comparison site as an entertainment brand.
Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told since 2021, instead opting for a short film about a boy befriending an octopus.
According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to increase their 2025 media budgets.
With limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel transformation.
Success in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter.
Amid a flurry of recent AI updates to search, marketers are being urged to “double down” on brand fundamentals, while still adapting to the changes.
Sainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”.
From April to June, UK advertising spend increased 13.4% to £10bn, driven by stronger than expected growth in online formats.
Entrants to this year’s awards were challenged to prioritise inclusive design in their advertising and take the “positive action that is so sorely needed”.
With retail media on track to surpass £7bn in ad spend by 2028, Kellanova, Karo Healthcare and Henkel discuss team structures and sourcing budgets.
We arm you with all the numbers you need to tackle the week ahead.
In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before budgeting, speaking the same language and using data and analytics to make your case.
According to new figures from RAJAR, commercial radio’s share has fallen below 54% for the first time since the beginning of 2023.