As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, marketers are urged to take a “holistic content strategy” approach.
Amid a flurry of recent AI updates to search, marketers are being urged to “double down” on brand fundamentals, while still adapting to the changes.
Despite being a seasonal product, Elf on the Shelf has managed to grow its business by focusing on its universal message and experiential marketing.
The advent of AI search is going to cause headaches for Google – and change the balance of power from performance marketing back to brand.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?