Burger King: ‘When we get the marketing right, we do well’
Success in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter.
The CEO of Burger King’s parent company has drawn a line between the brand’s marketing effectiveness and its commercial success, addressing investors today (5 November).
“When we get the marketing right and when we really focus on the Whopper, we tend to do really well,” Restaurant Brands International (RBI) CEO Joshua Kobza said.
Despite, a sales decline in its third quarter, Kobza credited the US Burger King’s Halloween marketing initiatives with helping the US business perform “the best it has in a while” during October.
