While around half (52%) of marketers believe they give clear and constructive feedback, less than a third (30%) of agencies agree, according to a new report.
Sky Media’s Sky Zero Footprint Fund will award £2m in advertising support to brands, charities and organisations helping to move environmental action up the agenda.
To address its “frequency challenge” LNER built a machine learning model to define “high-propensity” customers to target with email campaigns, resulting in higher conversion and less waste.
While 100% of marketers claim to be personalising their marketing materials, 88% admit personalisation can feel intrusive, according to new DMA research.
Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic situation looking ahead is worse than a year ago.
Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver more with less, agencies are often one of the first costs to be reviewed.
Appointed CMO last year after two years as MD at in-house agency 4creative, Katie Jackson is on a mission to align Channel 4’s content and brand marketing strategy.
By segmenting its audience into three groups, Wickes is aiming to create shifts in its marketing communication, without “throwing the baby out with the bath water”.
Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.
As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer advertisers utilising its retail media proposition.
Liquid Death is “temporarily pausing” international sales, including the UK, after bringing its European production to the US last year.
Marketers from PwC, Tesco and Ford discuss research from the AAR that finds only 51% of CMOs believe their current marketing operations model is high performing.
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Elon Musk’s X adds Nestlé, Abbot Laboratories, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell International as new defendants in the legal filing.
As part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, as well as business mentorship.