Sainsbury’s taps into ‘nostalgia and magic’ in Christmas campaign featuring the BFG
Sainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”.
Sainsbury’s has recruited the BFG to help “bring to life” the brand’s passion for good food in this year’s Christmas ad as it seeks “magic and fame”.
The campaign, created in partnership with creative agency New Commercial Arts, taps into nostalgia by featuring the Roald Dahl character, who guides viewers through a “festive culinary adventure.” It highlights Sainsbury’s Taste the Difference range and showcases Sainsbury’s colleagues alongside the food.
