Next ups prices to offset £67m increase in wage costs
Grace GollaschThe retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing “cost increase”.
Seven trends that will shape media in 2025
Grace GollaschFrom search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming year.
‘Disrupt with value’: How one challenger brand hopes to reach number two in the free-from category
Grace GollaschWith an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
‘It’s made out to be a cardinal sin’: Marketers’ view on principal-based media trading
Grace GollaschWith principal-based media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate – reportedly on the rise, some caution against it while others see potential cost savings.
How will marketers manage marcom spend in 2025?
Grace GollaschAlthough unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is set to grow.
The Marketing Academy opens nominations for 2025 UK Scholarship programme
Grace GollaschNominations for the free leadership development programme for emerging leaders will close on 14 February 2025.
The Year Ahead 2025: Marketers make effective use of first-party data
Grace GollaschTighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect more first-party data in 2024. The focus will now shift from collecting data to using it effectively in 2025.
Regional divide: Should brands choose their agency based on location?
Grace GollaschDo brands have a blindspot when it comes to choosing London-based agencies over talent outside the capital?
‘It was a huge remit’: Why Compare the Market dropped the CMO role
Grace GollaschCompare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him a “deeper focus” on brand building and partnerships.
How Boots achieved OOH effectiveness with its ‘biggest-ever’ beauty campaign
Grace GollaschThe beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest The Works study.
Channel 5 on how it plans to reach the ‘millions of people’ unaware of its offering
Grace GollaschChannel 5’s director of programming shares how it plans to grow its streaming platform My5 in 2025, with a rebranded identity and the platform’s first-ever advertising campaign.
‘Obsessed by behaviour’: Inside No7’s ‘one search’ approach
Grace GollaschThe beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search behaviour.
‘It’s the sugar to get it over the hill’: The behavioural science case for humour in advertising
Grace GollaschSpeaking at a Thinkbox event, behavioural scientist Richard Shotton outlined what makes TV effective as a media channel and Specsavers shared how humour can “supercharge” purpose.
BBC Studios’ Nicki Sheard on her transition from CMO to CEO
Grace GollaschBBC Studios CEO of brands and licensing, Nicki Sheard, discusses the skills CMOs need to make the jump to CEO and scaling brands with “100 years of storytelling and care”.
Consumer confidence rises following period of ‘nervousness’
Grace GollaschConsumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s Consumer Confidence Index.