Digital formats and AI adoption fuel 9.7% growth in UK ad spend
Grace GollaschAccording to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad spend has exceeded the £10bn barrier in Q3.
Center Parcs appoints Sara Holt to newly created CMO role
Grace GollaschThe holiday company is restructuring its sales and marketing function, splitting the combined chief sales and marketing officer position into CMO and CCO roles.
ITV CEO named as new The Marketing Society president
Grace GollaschITV CEO Dame Carolyn McCall replaces former Diageo CMO Syl Saller as The Marketing Society’s new president.
How beauty brand Give Me Cosmetics used ‘simplicity’ to gain attention on TikTok Shop
Grace GollaschGive Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.
Former John Lewis marketing boss joins V&A to lead brand and audience strategy
Grace GollaschCharlotte Lock steps into the role of director of audiences at the V&A, with a focus on developing audiences under the age of 35.
‘Relevant experiences to different audiences:’ Rightmove on its journey to greater personalisation
Grace GollaschRightmove is investing in technology that helps customers at different stages of their home-moving journey and as a result upgrading its communication capabilities to be more personalised.
The UK’s most memorable ad slogans revealed
Grace GollaschNew research from the ASA and YouGov reveals the UK’s most memorable ad slogans, with marketers from four of the brands in the top 10 sharing why they believe their straplines have been so enduring.
Trust in advertising increases, driven by young people
Grace GollaschResearch from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.
Netflix adds 19 million new subscribers amid ‘healthy’ ad tier engagement
Grace GollaschNetflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.
Tesco Media: Retail media measurement to ‘come of age’ in 2025
Grace GollaschMeasurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in benchmarks and standardisation.
UK marketing budgets return to growth despite main media spend stalling
Grace GollaschThe latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ahead.
Currys credits omnichannel strength with driving Christmas performance
Grace GollaschCurrys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and being “more trusted on price”.
Google investigated by UK watchdog over impact of search advertising dominance
Grace GollaschWith over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, the CMA is investigating whether its search dominance impacts advertisers and consumers.
Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Grace GollaschAdvertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.
Tesco credits ‘biggest ever Christmas’ to increased value focus
Grace GollaschThe supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the festive period.