Joining Zurich Insurance after over three decades at Lego, Conny Kalcher was keen to introduce new processes but faced rejection after failing to “understand the context” of her new organisation.
Advertisers will use real campaign data for the first time to test ISBA’s cross-media measurement tool Origin, while broadcasters continue to refuse to come on board.
Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand building, according to a new report from Effie UK and Ipsos.
As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.
Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according to GfK’s September Consumer Confidence Index.
With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third parties responsible?
The Very Group has launched a retail media proposition that claims to give brands the ability to turn “data into action”, according to the brand’s CCO Jessica Myers.
Homelessness charity St Mungo’s has launched its first-ever brand campaign in a bid to boost awareness following research into how its low brand awareness was directly impacting donations.
Ocado Ads claims to offer advertisers a “unique” set of retail media solutions driven by its online-first operating model.
The three TV firms have revealed a proof of concept for a “cross-broadcaster multi-outcome panel” called Lantern.
Despite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
DTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.
After retiring the price matching promise two years ago, John Lewis is bringing it back in a new format, now making it available in-store and online to reflect “how customers shop today”.
Net 26% of marketers plan to cut ad spend on X in 2025, according to new Kantar data, which also finds consumer ad receptivity is on the up.