How M&S and Innocent used emotion and ‘single-mindedness’ to earn attention
Grace GollaschBy playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according to Kantar’s ‘The Works’ study.
By playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according to Kantar’s ‘The Works’ study.
The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this impact trust, communication and long-term brand building efforts with agency partners?
The latest quarterly IPA Bellwether report demonstrates a stall in marketing budgets as pessimism grows around the upcoming UK budget.
The hotel chain is expanding its digital partnerships, CRM tools and investing in its app, as it eyes “opportunity” presented by customer data.
Andrew Geoghegan will join William Grant & Sons, the maker of Glenfiddich and Hendrick’s, as its top marketer in November.
In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s impact on performance metrics.
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
While digital ad revenue increased by 10%, linear ad revenue declined by 16%, contributing to the biggest revenue deficit in Channel 4’s history.
Top marketers from TUI, Diageo and Trainline banished “meaningless language” from the industry, arguing it waters down marketing’s impact and causes confusion.
Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett, highlighting the brand’s approach to innovation and memorability.
A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average UK monthly ad tier customer numbers for the first time.
With GARM gone, questions arise about who is responsible for brand safety, whether current safeguards are still effective and what new strategies should be implemented.
For the second year, Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising each as part of their Black In Business initiative.
Digital commerce is evolving rapidly, and with the customer journey becoming more complex than ever, marketers from Barilla, Karo Healthcare, and Nectar360 discuss how they best serve customers across different touchpoints.