Razor-sharp clarity, common language and a ‘bottom-up view’: Key lessons for planning and budgeting
In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before budgeting, speaking the same language and using data and analytics to make your case.
Planning and budgeting season is often a dreaded yet crucial time for marketers. However, without a clear strategy, it can go awry.
In Marketing Week’s new subscriber-only webinar series, The Lowdown, three marketers dissect the best approach to planning and budgeting for businesses of all sizes.
For Andrew Geoghegan, the newly appointed CMO of spirits business William Grant & Sons, the biggest challenge in planning is misalignment with the organisation’s aims and objectives.
