‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for better support.
Unifying community building, raising awareness and promoting professional research under one brand is a challenge Parkinson’s UK tackled head on with its recent brand refresh.
The revamp is the latest update since the charity made the strategic shift away from focusing on increasing brand awareness and understanding of Parkinson’s, towards what can be done to support patients, particularly post-pandemic.
“We knew our context and strategy had shifted as a charity,” explains Juliet Tizzard, director of external relations at Parkinson’s UK.
