MoneySuperMarket doubles down on loyalty as PPC costs stack up
The group wants to focus on customer retention via its SuperSaveClub membership rather than investing in pay-per-click and third-party media.
The MoneySuperMarket Group (MONY Group) insists its “member-based propositions are central” to driving growth, as the business reports record revenue of £439.2m – up 2% from last year.
In call with investors today (17 February), marketing tactics were highlighted as a key driver for member acquisition by CFO Niall McBride, who explained the business has been using its marketing spend to bring people into the SuperSaveClub.
In the long term, the CFO sees the club as being “a positive” to drive direct traffic.
