Trust, chemistry and AI: Marketing leaders on their top priorities for 2025
Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.
The marketing landscape for 2025 is dominated by conversations about AI, consumer trust and marketing’s seat at the top table. Indeed, CMOs may have more to think about now than ever before.
Kicking off Oystercatchers’ quarterly Club event last night (11 February), managing director Becky McKinlay acknowledged brand-side marketers are under increasing pressure to balance commercial demands with long-term brand building, maintain consumer trust without compromising on quality and make the right calls on whether to in-house or outsource work, all while trying to futureproof their organisations.
She was joined on stage by PwC global CMO and Marketing Week 2024 Marketer of the Year Antonia Wade, marketing director at The Telegraph Tom Hunter and global brand director at Nomad Foods Kate Narbrough, who shared what’s on their minds looking into 2025.
