Ocado praises ‘effective marketing’ for driving customer growth
Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year”.
Ocado Retail credits customer acquisition and a value push for delivering a 13.9% revenue boost.
In a call with investors today (27 February), CFO Stephen Daintith claimed Ocado Retail had enjoyed a “terrific year” having grown its share of the online grocery market to 12.9% and is the “the fastest growing grocer in the UK”
A joint venture with Marks & Spencer, Ocado Retail drove a 12.1% increase in active customers and saw “strong growth of mature customers” of 11.8%. Orders grew by 12.5% over the period, as the business passed its milestone of 1 million active customers in Q1 and 500,000 orders per week during Q4.
