‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
Career & Salary Survey 2025
A fifth of brands plan job cuts amid economic uncertainty
Molly InnesMore than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & Salary Survey.
The most compelling personal brands aren’t built on perfection
Laura ChamberlainThe road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on LinkedIn.
Marketers twice as likely to favour relationship with sales over finance
Charlotte RogersJust over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales.
Teams in turmoil: Marketers on the ups and downs of restructures
Matthew ValentineWith the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies?
Marketing team restructures at three-year high
Charlotte RogersOver half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.
‘Who’s in the room?’: Urgency needed to fix marketing’s socio-economic pay gap
Charlotte RogersWhile there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of socio-economic diversity.
‘Outthink rather than outspend’: How marketers are dealing with the challenge of more with less
Josh StephensonWith the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while protecting the quality of their work?
Progress stalls on closing marketing’s socio-economic pay gap
Charlotte RogersMarketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in 2024.
Ethnicity pay gap: Brands urged to ‘stop paying lip service to diversity’
Charlotte RogersMarketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.
More with less the tough reality for over half of marketers
Josh StephensonMarketers are taking on more work with less budget and no increase in pay as the sluggish global economy continues to hurt teams, reveals our Career & Salary Survey 2025.
Marketing’s ethnicity pay gap at highest level since 2022
Charlotte RogersExclusive 2025 Career & Salary Survey data reveals an ethnicity pay gap of 13.3%, up sharply on 2024 levels.
‘Incredibly short-sighted’: What’s the impact of cutting senior marketing roles?
Molly InnesMarketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
‘What meritocracy?’: Disappointment as marketing’s gender pay gap widens
Charlotte RogersAs our Career & Salary Survey data reveals widening pay disparity, what can be done to make tackling marketing’s 17.8% gender pay gap as a matter of urgency?
Are recruitment processes damaging marketers’ mental health?
Molly InnesThe hiring process can be brutal, with drawn out processes, ghosting and a supply and demand issue – all of which is impacting marketers’ mental health.