‘Voice of optimism’: Marketers on embracing the ‘art of the possible’
Ian BurrellAs businesses fight for growth in an uncertain world, the natural optimism, curiosity and human understanding possessed by marketers should be in high demand.
Career & Salary Survey 2025
Slowing down and saying no: Marketing leaders on the reality of burnout
Amrit VirdiMarketers discuss how teams, individuals and leaders can tackle burnout in the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown.
Most marketers ‘gaining influence’ within business
Charlotte RogersDespite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their company.
‘A statement of intent’: Brands on the rationale behind appointing their first CMO
Matthew ValentineWhile some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the pursuit of growth.
Develop your professional identity to help silence the imposter gremlin
Laura ChamberlainWhen we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something more authentic.
Quarter of brands cutting senior marketing leaders
Charlotte RogersSaving money on wages (58.4%) is the main reason cited for cutting and not replacing senior marketing talent.
‘Life changing on both sides’: Three marketers on the value of apprenticeships
Charlotte RogersBrands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
‘Local action’: How should leaders fight burnout in their teams?
Molly InnesThere is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to prioritise wellbeing that will better serve individuals and set businesses up for success in the long term.
‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange
Charlotte RogersAs new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
Want to know what you’re worth? 2025 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2025.
Marketing apprenticeship numbers plummet with resourcing flagged as biggest barrier
Charlotte RogersJust 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.
‘It’s not my syndrome’: How marketers can stop feeling like imposters
Charlotte RogersWhile there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Charlotte RogersDoes the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues causing these feelings in the first place?
‘Pressure in all directions’: What’s causing marketing’s burnout crisis?
Molly InnesMarketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.
‘Overwhelmed and undervalued’: Half of marketers grappling with ‘emotional exhaustion’
Charlotte RogersMarketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed.