Women’s Aid on engaging young people via the power of social media
Women’s Aid wants to increase awareness of the realities of domestic abuse faced by women and children, using social media to share survivors’ stories.
Women’s Aid is on a mission to showcase the power of marketing to change policy.
Released today (7 March), the charity’s latest campaign ‘The Monster Who Came to Tea’ highlights the harsh reality of domestic abuse being faced by women and children.
“Over 50% of women in refuges have children and they need support to keep them safe and 1.8 million children experience domestic abuse,” says Women Aid’s communications manager, Jessye Warner.
“In 2021, we successfully campaigned for the government to recognise that children not only witness abuse, they are victims in their own right of domestic abuse, and it’s really not recognised in the funding.”
