Bluesky on brands, engagement and offering a ‘different vision’ for social media
After seeing a huge influx in users following Trump’s presidential victory, Bluesky is extending its measurement offering and positioning its alternative vision for brands.
Joining Bluesky may seem like a venture into the unknown for brands. Yet the decentralised social platform – or “open network” as it prefers to be called – argues it offers brands the chance to be authentic.
“For the first part of Bluesky’s history, we weren’t seeing many brands join,” explains head of special projects Emily Liu. “It was an extremely organic community of people who were interested in checking out Bluesky as a new app.”
The platform launched to the public in February 2024 after being invite-only for a year prior, as it developed its trust and safety team. Head of trust and safety Aaron Rodericks previously held the same role at Twitter.
