Asos top marketer to depart amid restructure
The retailer is combining its customer and commercial, and brand and creative teams, as part of its mission to drive growth.
Asos executive vice-president of customer, Dan Elton, is to depart the business in April as the retailer embarks on a wider restructure, Marketing Week understands.
The restructure is intended to “further align” the company’s structure with its “strategy and customer-focused approach to driving growth”. The changes will see the consolidation of commercial and customer into one team, “responsible for delivering an exciting customer journey on-site and off-site”.
Brand and creative strategy will also be consolidated into one team “to help create a singular creative vision for Asos that establishes the brand as a destination for style”. This team will be led by current executive vice-president of creative Vanessa Spence, in the newly created role of executive vice-president of brand and creative.
Asos confirmed to Marketing Week that members of Elton’s existing team will be split into commercial and customer, and brand and creative.
