Channel 5’s director of programming shares how it plans to grow its streaming platform My5 in 2025, with a rebranded identity and the platform’s first-ever advertising campaign.
Advertisers will use real campaign data for the first time to test ISBA’s cross-media measurement tool Origin, while broadcasters continue to refuse to come on board.
With the first half of the year positive yet “bumpy” for marketers, the second half will see “cautious optimism” return when allocating budgets, experts say.
How you spend the biggest part of your marketing budget depends on your brand and audience, but there are a few things all brands should pay attention to.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?