Seven trends that will shape media in 2025
From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming year.
‘We have to be bold’: Lessons from beauty giant NYX’s social media resurgence
Amrit VirdiAdvocating the need to “fight for your project” when it comes to social, NYX’s comms director discusses the value of choosing influencers “wisely”.
‘We need to make it seamless’: How brands are navigating social media search
Grace GollaschAs consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, marketers are urged to take a “holistic content strategy” approach.
‘Positively blurring the lines’: Brands on setting up teams for retail media success
Grace GollaschWith retail media on track to surpass £7bn in ad spend by 2028, Kellanova, Karo Healthcare and Henkel discuss team structures and sourcing budgets.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?