‘It was a huge remit’: Why Compare the Market dropped the CMO role
Compare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him a “deeper focus” on brand building and partnerships.
There’s been lots of discussion about the changing nature of the CMO role and whether it’s fit for purpose in a evolving landscape. New job titles have been created in some organisations and the CMO title and role eliminated in others.
In May, Compare the Market restructured its marketing leadership team, removing the CMO role and appointing its former holder, Mark Vile, as chief brand officer and former chief revenue officer, Tom Wallis, as chief customer officer.
