‘Relevant experiences to different audiences:’ Rightmove on its journey to greater personalisation

Rightmove is on a mission to create an increasingly “diverse” marketing strategy to deliver more personalised communications and “relevant experiences for different audiences”.

As part of this ambition, the property portal is investing in technology that helps customers at different stages of their home-moving journey, from finding a home to giving access to mortgage tools and products. For example, the brand provides tools that help consumers calculate a home’s value or understand how this would change if they were to add an extension to their house.