Digital formats and AI adoption fuel 9.7% growth in UK ad spend
According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad spend has exceeded the £10bn barrier in Q3.
Despite economic uncertainty both locally and globally, UK advertising spend continues to grow, driven by widespread adoption of AI tools and mounting pressure on marketing budgets to deliver short-term wins.
Between July and September 2024, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad spend has exceeded the £10bn barrier in Q3, according to the Advertising Association and WARC’s quarterly expenditure report. For the first nine months of 2024, total UK ad spend rose 12.2% to £30.1bn.
