Currys credits omnichannel strength with driving Christmas performance
Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and being “more trusted on price”.
Currys claims the effectiveness of its marketing and omnichannel model are key drivers behind its strong performance over the Christmas period.
For the 10 weeks ending 4 January, like-for-like sales rose by 2% in the UK and Ireland and 1% in the Nordics, marking the first year-on-year growth in both markets since the pandemic.
Speaking to investors today (15 January), CEO Alex Baldock highlighted growing customer satisfaction in the UK. The company’s net promoter score (NPS) climbed two points in the first half, while its Trustpilot rating has improved from 3.6 to 4.2 over the past year.
