Netflix adds 19 million new subscribers amid ‘healthy’ ad tier engagement
Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.
Netflix achieved its largest subscriber growth ever, adding 19 million new users in the final three months of 2024.
Over half (55%) of these sign-ups came from its ad-supported tier in countries where the option is available.
Memberships in the ad plans grew by 30% quarter-on-quarter, building on a 35% increase in the previous quarter. The streaming giant has doubled its advertising revenue year-on-year and expects to double it again this year.
Speaking to investors last night (21 January), co-CEO Gregory Peters said the engagement of those members subscribed to its ad-tier options remains “healthy”.
