Currys praises ‘healthy return’ on marketing spend as revenue grows
Currys claims to have “dramatically improved the level of intelligence” it brings to its marketing investments, after ramping up focus on PPC.
Currys claims its marketing spend is “generating a really healthy return”, as the electronics retailer reported a 6% increase in UK and Ireland revenue.
Gross margin grew by ten basis points in the UK in the six months to 26 October, an increase for the fourth consecutive year running, while adjusted EBIT rose 53% year-on-year to £23m.
Speaking on a call with investors today (12 December), group CFO Bruce Marsh said marketing spend increased in the first half due to the Euros in quarter one and an investment in pay-per-click (PPC), which contributed to “sales being driven by some phasing of marketing spend”.
