Why Breast Cancer Now is upping brand marketing to ‘galvanise’ support
Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.
Breast Cancer Now has put a refreshed emphasis on brand-building over the past four years since its merger with Breast Cancer Care, the goal being that by 2050 everyone who has breast cancer will live and be supported to live well.
Previously partnering with agency BMB, which built the charity’s first-ever brand strategy, Breast Cancer Now will work with new agency partner Ogilvy UK over the next three years to reach more people impacted by breast cancer.
Coinciding with the appointment of chief executive Claire Rowney in September, the changes are focused on raising awareness of breast cancer and the charity’s work, director of fundraising, communications and engagement Rachael Franklin tells Marketing Week.
