Despite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its customer relationships, analysts suggest.
Honest Mobile, the UK’s first B Corp mobile network, wants to inspire its rivals to think differently, while acknowledging change can be a “slow moving beast”.
As part of its rebrand, Aviva has been rolling out a refreshed brand expression which marketing boss Phoebe Barter believes is changing perceptions inside and out.
The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social media marketing Robert Anderson.
From collaborating with key opinion leaders in China to driving “incremental revenue” through live shopping, brands are using social commerce to reach new demographics.
Marketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to thrive in future.
On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive relationships with consumers.
Marketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Marketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their audience?
Chase CMO Deborah Keay reveals how Chase is repositioning while increasing customer focus and using partnerships to reach communities.
Kantar’s latest data suggests the recent John Lewis ad is landing with shoppers, but not with those unfamiliar with the brand.
The Alzheimer’s Society is on a mission to tell the “hundreds of thousands” of real stories of living with dementia after relaunching its ‘The Long Goodbye’ campaign.
The RSPB wants to balance a sense of nostalgia with a foray into TikTok, as the charity hopes to reach new audiences and long-term supporters alike.
Brands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” to aligned values.